Banner showing Male Guildmore employee in front of a red door, with a Dementia Friends on the left

Guildmore’s Planned Works Staff Become ‘Dementia Friends’

All site-based staff in our Planned Works Business Unit now attend Dementia Friends information sessions as part of our customer-first approach

By attending Dementia Friends information sessions, Guildmore’s project delivery teams, including resident liaison officers, are now better equipped to understand and support those living with dementia.

Dementia Friends is an initiative led by Alzheimer’s Society that informs people about the realities of living with dementia through both face-to-face and online sessions. By becoming ‘Dementia Friends’, our staff have learnt how to spot the signs that someone may have dementia, as well as practical ways to foster a more inclusive and positive customer experience when undertaking work in people’s homes and communities. 

For new team members, these information sessions form a key component of their induction process, underscoring our commitment to improving awareness and understanding of dementia in our team from the outset.

This initiative is not only a step forward in enhancing the quality of our customer care but also aligns with the wider standards set by the Social Housing Regulator. By integrating the sessions into our operations, we are ensuring that our practices meet the needs of the people and communities we serve.

Lorraine Hall, Resident Liaison Officer, said:

“Dementia Friends has made me more confident in supporting residents with dementia and their families. It’s helped me better understand what they might be going through and how small changes in how we communicate can make a big difference. It’s not just about understanding dementia—it’s about connecting with people and ensuring they feel valued and supported.”

Guildmore are proud to champion this initiative and to play our part in creating a more supportive and inclusive environment for those affected by dementia.