38-39 apartments are occupied now

Piers Gough’s vision of light, modern flats is a glowing reality. “We were asked to provide sophisticated residential accommodation amid the gritty urban hinterland of the East India Dock Road. We paid particular attention to the balconies – making sure that they all faced a sunny aspect with one direction. The greater majority of flats have a dual aspect – no one is just north facing.” stated Piers. “Our particular concerns were to create light, modern flats alongside an Art Deco building from a robust, utilitarian setting,” he continued.

Interestingly, it was an engineer, not an architect, who originally designed the Baths. Piers made sure the team worked alongside the Environmental Trust to promote this spectacular piece of architecture.

“We sought to bring a sense of occasion to the project. We wanted to make very attractive apartments and use our ability to design flats that were very specific to their location,” he added. “We see Poplar Baths as a fabulous, healthy, urban hub. There’s a rail-point, shops… it all adds to the civic offering. This was an elegant opportunity and Poplar Baths was like a tooth missing” added Piers.

“ We used a dark brick and golden balconies, with a horizontal emphasis. The metallic finish harmonises with the windows of Poplar Baths. The robust Baths has a barrel vault and our building has a similar range, facing the East India Dock Road with an integral, robust quality. Nothing is too good for the East End” Piers Gough

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